Advertising is not a magic stick by the help of which we can make a particular product successful in the market. Sometimes bad advertisement itself hamper the value and face of the product. I can remember the true incident of 'Bingo' chips ads, the advertisement were so silly that audience were confused and couldn't figure out that what this ad is all about!
Good advertisement can save a product or we can say it can help a product to stay in the market for sometime but it won't guarantee the success of the product. Excellent-made ad may be successful to draw attention of the consumers or even influence the sell but the rapid consumer and media reviews will hamper the complete upgrading market. It not only hamper the current product but also the company's reputation.
Promotion is the helping hand to advertising in different medias. For example, if company is opting for 'sample' distribution as a part of promotional activities then there should be strong of the USP of the product, at least matching the promises of the advertisement.
If the advertising needs to be successful, more precisely if the complete scenario needs to be successful then product needs to:
- Solve the purpose.
-Fulfil a need.
-Be satisfactory.
-Have a credible proposition.
Good advertisement can save a product or we can say it can help a product to stay in the market for sometime but it won't guarantee the success of the product. Excellent-made ad may be successful to draw attention of the consumers or even influence the sell but the rapid consumer and media reviews will hamper the complete upgrading market. It not only hamper the current product but also the company's reputation.
Promotion is the helping hand to advertising in different medias. For example, if company is opting for 'sample' distribution as a part of promotional activities then there should be strong of the USP of the product, at least matching the promises of the advertisement.
If the advertising needs to be successful, more precisely if the complete scenario needs to be successful then product needs to:
- Solve the purpose.
-Fulfil a need.
-Be satisfactory.
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