Pepsi v/s Thums Up

Advertisement sometime act as a competitive element. Advertisements are part of 'Brand war', and are used by the company to defend their product or specially projecting their product as best and 'unique' in the market.
But above ads is very much special in this scenario! In this advertisement Pepsi has directly taken 'Thums Up' advertisement into hand. More clearly, Pepsi had done an open war on the Thums Up ad in which Aksay Kumar, bollywood actor shows different stunts to get his bottle of drink.
In this ad Pepsi has made joke of Thums Up ad pointing that what is the need of jumping from an apartment to have a bottle of cold drink!
Overall its a cool ad, a must watch.